Professional brands have complex digital marketing requirements: individual stores, or regions, or the brand itself may need to work with various agencies and vendors to create and deploy content. This content must comply with policies and style guides and must also be approved by appropriate parties.

Campaigns then must use appropriate content and be properly managed.

Rather than forcing stakeholders and vendors to use Excel® spreadsheets and multiple assorted tools to create, approve, deploy, and manage the content used by a digital campaign, MACDO provides a world-class solution for streamlining digital marketing execution by orchestrating interactions between all involved parties.

MACDO provides reduces effort and error while increasing asset utilization and campaign outcomes by managing a secure hierarchical centralized repository of content, and manages the workflow of creative production, approvals and insertion orders, and ultimately manages all campaign-related content, history, and analytics.